Oscar Quesada
Founder & CEO
Oscar founded Lifedge to bring honest, high-craft marketing to organizations that don't have a Fortune 500 budget. He leads strategy and keeps the vision pointed at the long game.
About Lifedge
We are passionate about helping our customers achieve success online through high-quality digital marketing.
Lifedge is a digital marketing agency based in the Greater Grand Rapids area of Michigan. Since 2017, we've been working to eliminate your stress and confusion in the ever-growing digital world — with website development, graphic design, social media management, email marketing, and search engine optimization.
2026 — West Michigan Hispanic Chamber of Commerce
West Michigan Hispanic Business of the Year.
We're honored to be named the 2026 West Michigan Hispanic Business of the Year — a reflection of every client, partner, and team member who's trusted us with their story.
Award night · 2026
The night West Michigan called us Hispanic Business of the Year.
Certified StoryBrand Guide
We clarify your message so customers listen.
Every word we write for you runs through the StoryBrand framework — the same story-driven structure that turns confusing marketing into a clear invitation.
What we believe
Core values.
Trustworthy.
We do what we say we're going to do. We show up on time, own our mistakes, and protect the long game — even when it costs us in the short one.
Friendly.
Marketing shouldn't feel cold, corporate, or condescending. We meet clients where they are, translate the jargon, and make the work feel like a conversation.
Generous.
We give more than we're asked for — time, ideas, and second looks. Generosity is our default, not a strategy.
Hungry.
We're never finished. New channels, new tools, new questions from the team — we chase what's next so our clients don't have to.
The team
The people behind the work.
Terrah Quesada
Co-Founder & Marketing Coordinator
Terrah co-founded Lifedge and coordinates marketing across every client account — keeping campaigns aligned, on-brand, and on schedule.
Josh Cowen
Operations
Josh runs operations at Lifedge — the systems, the schedules, and the behind-the-scenes work that keeps the team shipping.
Joe Grech
SEO & SEM
Joe leads search — SEO strategy, technical audits, and paid search campaigns that turn traffic into qualified leads.
Sarah Sheppard
Creative Director & Graphic Designer
Sarah leads creative direction and design across brand identity, campaigns, and social — making sure every piece feels unmistakably like our client.
Caroline Dalton
Copywriting & Creative
Caroline writes the words and shapes the creative — from headlines and web copy to campaign concepts that sound like a person, not a brand.
Hannah Rolff
Web Project Manager
Hannah runs our web builds end-to-end — scoping, timelines, and the daily communication that keeps sites launching on time.
Monirul Islam
Developer
Monirul builds the websites and web apps our strategy work depends on — fast, accessible, and easy for clients to actually maintain.
TI
Taslima Islam
Developer
Taslima ships polished front-ends and turns designs into websites that feel great to use on any device.
Built by Lifedge
Tools we’ve built.
We don't just do marketing — we build the tools that make marketing better. Here's what we've shipped from the Lifedge team.
CampEdge
Marketing OS for Christian camps
A purpose-built platform that gives camps the tools we wish every client had — content planning, registration funnels, and donor comms in one place.
RealityEdge
Marketing built for real estate
A focused toolkit for agents and brokerages — listings, lead capture, and follow-up flows that actually get used.
SocialEdge
Social content, planned and posted
Our tool for building, approving, and scheduling months of on-brand social content in a fraction of the time.
Kai
AI writing assistant & coach
Kai is an AI-powered writing assistant and coach that helps you draft, edit, and sharpen your work faster.
Lifedge en Español
Nuestro sitio en español
Marketing digital honesto y de alto nivel, en español — para los negocios hispanos que están construyendo algo real.
In good company
Organizations we partner with & support.
We're proud to serve alongside the chambers, associations, and communities helping small businesses and mission-driven organizations grow.
