1. Get your reader’s attention
We live in a world in which information is constantly being thrown at us. We can’t take in everything. Your copy needs to get your reader’s attention and let them know that it’s worth the time. To do this, start with a compelling headline. Next, quickly offer your reader something of value and let them know how you can help them.
2. Keep it simple
Copywriting is a whole different ballgame than say, writing a novel. In copywriting, simplicity is the name of the game. Here are a few ways that you can keep your copy clean and simple:
- Use short sentences.
- Commas are generally not your friend. Avoid using too many.
- Keep away from complex words (or at least keep them to a minimum).
- When you’re finished, go back and delete something. Take out the fluff.
3. Think about the person to whom you’re writing
Remember, you’re writing to real people here. Think about how they might be processing the information you’re offering. Writing with a real person in mind will help prevent your copy from coming off as arrogant or stuffy.
4. Speak directly – no pet phrases
Whatever you’re going to say, say it boldly. If you’re asking for a sale, stand up and ask. If you’re giving a piece of advice, say it clearly. Pet phrases or cliches tend to clutter your copy. Don’t be shy. Say what you mean without blushing or hiding under a pile of unnecessary words.
5. Read your copy out loud
Go back and read your copy out loud. You might be surprised that certain parts sound a lot more confusing, complicated, or just weirder than you expected. Reading out loud will work your brain in a different way and help you catch mistakes that you otherwise might not see (or in this case, hear!).
Clear communication is the key to success
Good copy doesn’t distract from your product or service. Rather, it highlights how you can help your customer be the hero of his or her own story.
If your copy isn’t propelling your business forward, we can help. We offer complete rewrites or minor adjustments to your website. We also provide blogging assistance as well as copywriting for email campaigns and other marketing materials. Contact us today to schedule a meeting. We’re here to help you better advertise and market what you do best.
About the Author
Oscar Quesada
Oscar Quesada is the founder of Lifedge, a digital marketing agency that helps growing businesses and Christian organizations turn marketing into measurable results. He specializes in building clear, conversion focused websites, SEO systems, and automated email campaigns that attract the right people and turn them into real leads and customers.
Over the past decade, Oscar has helped contractors, local service businesses, and ministries move from hoping their marketing works to knowing exactly what is driving calls, bookings, and revenue. His approach blends StoryBrand messaging, data driven strategy, and practical execution so marketing stays simple, focused, and profitable.
Oscar is a StoryBrand Certified Guide and a trusted advisor to organizations across West Michigan and beyond, including Christian camps, nonprofits, and service based businesses. Through Lifedge, he builds marketing systems that do not just look good but actually create growth you can track.
When he is not working with clients, Oscar is usually coaching youth soccer, building new tech tools for Lifedge, or helping leaders think more clearly about how to steward their business for long term impact.
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