Reading Time: 4 min ( Word Count: 1005 )
We want you to know six of the most important things that you should have before you create or redesign your website.
A fresh, new website can be a substantial asset to your business. A website is usually the first place a potential customer will go when they hear about you. They want to learn more about your product or service, see what you do, and find out how you can help them.
At Lifedge, we’ve built dozens of websites that have helped businesses go from marketing confusion to marketing success. We want to create an online space that will clearly show your customers why your brand is great. When you have something extraordinary to offer, the world has to know!
Today, we’re going to give you the inside scoop on what you should have before you create or redesign your website. Whether you hire a professional to build your site or construct it yourself, here are some pieces you will need to take you smoothly through the process.
1) Knowledge of your customer’s problem
One of the biggest mistakes that we notice on many websites is that the site focuses on the business or owner rather than the customer and his or her problem. Your customer cares less than you think about how your cat inspired you to start your company. What they care about is the problem they are currently having, and how you can fix it to make their life better.
Before you begin building your site, ask yourself these questions:
- “What is my customer’s problem as it relates to my brand?”
- “Who does my customer want to be after doing business together?”
- “How can I make my customer’s life better?”
Don’t get us wrong, there’s a place for your story, introduction, and information about how long you’ve been in business, but it’s not what’s most important. Before sharing any of that, you need to hook people by helping them understand how you’ll help them and why they should look further than the header of your website.
2) Content for your internal pages
The internal copy text — or content — for your website will certainly vary greatly depending on the type of site you’re creating. Start thinking about your services and the information your customers will need.
If you’re a pet food store, you’ll probably need information about the different foods you offer. If you’re a home builder, you’ll need to gather statistics about your available models. If you’re a restaurant, be sure to have your menu ready to go. Other internal pages might include a FAQ page or a contact page. You’ll want to prepare content for those as well.
3) Images/photography
If you’re working with a web builder, they may also offer photography or videography (ask us about our studio packages!). However, if you’re building a site yourself, this is definitely something you’ll need to think about in advance.
Building a quality website requires quality images. Images draw attention, trigger emotion, bring your product or service to life, and help you show up in search engine results. They’re a powerful and critical part of making your website look professional and attractive.
Steer clear of fuzzy, low-quality photos and overused stock photos. Taking the time to capture quality images yourself or hire a professional photographer will pay off in the end.
4) Three examples of websites that you like
When building a website, we ask all of our clients for three examples of websites they like. Before you start on your site, you’ll want to have an idea of how you’d like it to turn out. What websites do you love? What colors and styles look good to you? Are you going for a bright, clean, welcoming site, or something more eclectic? Even if you can’t put your style into words exactly, having some examples of sites you like will provide a good guide for the building process of your new website.
5) Three competitors
All businesses face competition. Knowing your competitors will give you an edge as you compete in the world of your specific product or service. Before starting in on your site, you’ll want to have a good idea of what your competitors are offering, how they’re advertising, and what they’re charging. Only when you know what’s out there can you effectively make your product or service stand out above the rest.
6) The goal of your website
Building a new website without a goal is a surefire way to waste time and money. Before getting started, it’s imperative to think about what you want your website to accomplish for you. Is your main objective to increase sales? Do you want to improve your interaction with existing customers? Are you hoping to become a highly-trafficked authoritative internet resource? Do you need to provide more organized information to your clients? One of the very first steps to building a new website is having a thorough understanding of what you hope to accomplish.
Now get out there and create (or redesign) your website!
We hope these six things to have before you create or redesign your website were helpful to you! Whether you’re beginning to think about building a site, searching for a web designer, or halfway finished with a site recreation, we’re confident that thinking about your answers to these questions will give you a boost in the process.
Many aspects of the business world can be scary, and creating or redesigning a website is definitely one of them! However, success comes by taking the first step. We love this quote by Robin Sharma:
“Change is hard at first, messy in the middle, and gorgeous at the end.”
Whether you’re just getting started on website plans, need some quality images or graphic design, want to hire a professional for SEO, or could use some help with your copy, Lifedge is here for you. Check out our available services or schedule a free consultation today to see how we can help you achieve success online and see real results.
About the Author
Oscar Quesada
Oscar Quesada is the founder of Lifedge, a digital marketing agency that helps growing businesses and Christian organizations turn marketing into measurable results. He specializes in building clear, conversion focused websites, SEO systems, and automated email campaigns that attract the right people and turn them into real leads and customers.
Over the past decade, Oscar has helped contractors, local service businesses, and ministries move from hoping their marketing works to knowing exactly what is driving calls, bookings, and revenue. His approach blends StoryBrand messaging, data driven strategy, and practical execution so marketing stays simple, focused, and profitable.
Oscar is a StoryBrand Certified Guide and a trusted advisor to organizations across West Michigan and beyond, including Christian camps, nonprofits, and service based businesses. Through Lifedge, he builds marketing systems that do not just look good but actually create growth you can track.
When he is not working with clients, Oscar is usually coaching youth soccer, building new tech tools for Lifedge, or helping leaders think more clearly about how to steward their business for long term impact.
0 Comments
Are you on our email list?
Sign up today to receive free digital marketing advice, productivity tips, discount alerts, and more!
Name(Required)
FirstLast
Email(Required)
Company/Organization
CAPTCHA
reCAPTCHA
Recaptcha requires verification.
I'm not a robot
reCAPTCHA is changing its terms of service. Take action.
reCAPTCHA
Δ
Search
Search for:
Categories
- AI
- All Posts
- Blog
- Blogging
- Christian Camp Marketing
- Clients
- Company Culture
- Design
- Emails
- Hosting
- Marketing
- Plugins
- Podcasts
- Productivity
- Sales Funnel
- Search Engine Optimization
- Security
- Social Media
- StoryBrand
- Web Development
- Web Optimization
- WordPress
Related Blog Posts
Stop Chasing New Customers Until You Fix These Three Quiet Holes in Your Funnel
Jul 15, 2026 | Blog, Clients, Web Optimization
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
5 Reasons Photography Pays Off for Your Business
Jun 19, 2026 | Blog, Clients, Marketing
When business owners think about marketing, photography is often one of the last things on the list. Websites, social media, advertising, and email campaigns tend to get most of the attention. Yet the images used throughout those efforts often determine the first...
If Your Website Speaks to Everyone, It’s Speaking to No One
Jun 8, 2026 | Blog, Marketing, Web Optimization
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...
The Night the Underdog Got Called Up — And What 9 Years of Quiet Work Actually Looks Like
Jun 1, 2026 | Blog, Company Culture
A few nights ago, I sat at a round table in a hotel ballroom in Grand Rapids with my wife and my team, looking at a program with five names listed under "Hispanic Business of the Year." Ours was one of them. This is the story of the work that got us there. I think it...
Storytelling in Marketing: The Cure for Content Overload in an AI-Driven World
May 18, 2026 | AI, Blog, Marketing
AI is changing how content is created in a very real way. It’s faster, more efficient, and more accessible than anything we’ve seen before. Anyone can generate blog posts, captions, emails, or ideas in seconds. But as content becomes easier to produce, something else...
Why Your Business Isn’t Showing Up in AI Search (And What to Do About It)
May 4, 2026 | AI, Blog, Web Optimization
A simple moment that reveals a bigger problem I always like to start with a simple illustration. Think about your potential customer sitting at their kitchen table, with their kids running around and one quick problem on their mind. Is it time to change the roof? I...
AI for Business Owners: A Practical Guide to Getting Real Value From AI
Apr 20, 2026 | All Posts, Blog
Artificial Intelligence is everywhere right now. For many business owners, it seems like a new AI tool appears every week. ChatGPT Claude Gemini Perplexity Copilot The biggest question is not whether AI is powerful. The real question is: How do I actually use it in my...
AI for Christian Camps and Nonprofits: Using AI Without Losing the Human Mission
If you are a camp director, ministry leader, or nonprofit operations director, you have probably heard the buzz about AI. Leaders across camps and nonprofits are beginning to ask how this technology might fit into their work. But the real question many leaders are...
Why a Strong Social Media Presence Still Matters for Businesses
Mar 2, 2026 | All Posts, Marketing, Social Media
Many business owners quietly wonder if social media is still worth the effort. Algorithms change. Trends come and go. And for busy business leaders, posting on social media can feel like just another thing competing for attention. But here’s the truth: social media...
SEO Is Content: Why Investing in Content Is the Smartest Way to Rank Higher
Feb 2, 2026 | Blog, Marketing, Search Engine Optimization
SEO is Content When we talk about SEO, we talk about content. Do you want to be highlighted in AI Overviews, in ChatGPT, or rank higher in search results? There is only one way to do it. You need to provide content for these search engines to find and understand your...
Trusted Business
Verified by Trustindex
lifedge.online
This site has obtained the following certificates:
Excellent rating\
\
5.0\
\
\
\
45 Google reviews
Trusted Business
Verified by Trustindex
Reviews credibility
Certified
Customer reviews showcase the level and quality of service a website provides.
Trustindex collaborates with 137 review platforms to provide website visitors easy access to all real and verified reviews in one place.
Reviews from other platforms are displayed and added to the ratings only if they are proven spam-free and meet Trustindex's guidelines.
100% issue-free services
Certified
Trustindex continuously measures the satisfaction of your customers based on evaluations. Less than 1% of the customers surveyed indicated a problem.
Verified business
Certified
The website's contact information and business information has been independently verified by Trustindex.
Contact details
Phone:
+1 616-730-3065
Verified
E-mail:
Verified
Business data
Company name:
Lifedge LLC
Domain:
lifedge.online
Company founded:
2017
Number of employees:
1-10
Start of Trustindex verification:
2025-02-27
Data protection
Certified
The website is constantly checked for security issues by Trustindex.
Safe Browsing: no problems detected
Valid SSL certificate
About Trustindex certificate
Websites that continuously maintain a high level of customer satisfaction and comply with a high level of security protocol can obtain a Trustindex certificate. When shopping, look for Trustindex certificates and buy with confidence.
For businesses
Build trust and increase sales with Trustindex certification.
© Copyright 2026 trustindex.io
Notifications
reCAPTCHA
Recaptcha requires verification.
protected by reCAPTCHA
reCAPTCHA is changing its terms of service. Take action.
reCAPTCHA