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Welcome to part 3 of our series on goal-planning for life! In this post, we’re going to talk about your sweet spot.
If you’ve read the previous two posts, you’ve hopefully already taken some notes about who you are, what you enjoy, and what goals you have for the future. If you haven’t already done this, be sure to check our part 1 here and part 2 here.
Ken Coleman on finding your sweet spot
Before moving on to our last part of the series about how to manage your daily duties, we wanted to share an idea from Ken Coleman. Ken is a career coach and bestselling author of The Proximity Principle.
According to Ken, your sweet spot is the place where your talent (what you do best), passion (what you love most), and mission (results that deeply matter to you) intersect.
In this short video, Ken shares about how to find your sweet spot in your career. In our series so far, we’ve talked about who you are as well as your vision and goals. If you have 7 minutes to spare, listen to Ken discuss how to find your sweet spot in your career. We think it’s worth your time!
Try this exercise!
In this video, Ken will lead us through an exercise in finding clarity on your personal talents and passions. Whether you’re fresh out of college and ready to start your career, finishing high school and ready to jump into the workforce, or a working adult who needs a change, this exercise will help you see new opportunities based on your talents and passions.
How To Find Your Career Sweet Spot! - YouTube
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How To Find Your Career Sweet Spot! Front Row Seat with Ken Coleman
Front Row Seat with Ken Coleman535K subscribers
Join us next time!
Did you get some ideas on how your talents and passions can align?
Join us next week as we jump into the last part of our series. We’ll give some practical and helpful tips for how to implement all that we’ve talked about in this series. We can’t wait for you to spend more time doing what you love and working toward your goals!
About the Author
Oscar Quesada
Oscar Quesada is the founder of Lifedge, a digital marketing agency that helps growing businesses and Christian organizations turn marketing into measurable results. He specializes in building clear, conversion focused websites, SEO systems, and automated email campaigns that attract the right people and turn them into real leads and customers.
Over the past decade, Oscar has helped contractors, local service businesses, and ministries move from hoping their marketing works to knowing exactly what is driving calls, bookings, and revenue. His approach blends StoryBrand messaging, data driven strategy, and practical execution so marketing stays simple, focused, and profitable.
Oscar is a StoryBrand Certified Guide and a trusted advisor to organizations across West Michigan and beyond, including Christian camps, nonprofits, and service based businesses. Through Lifedge, he builds marketing systems that do not just look good but actually create growth you can track.
When he is not working with clients, Oscar is usually coaching youth soccer, building new tech tools for Lifedge, or helping leaders think more clearly about how to steward their business for long term impact.
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