Google My Business: One of the Best Google Marketing Tools
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Everybody wants to rank #1 on Google. We all try to get to the first position, no matter the cost. The reality is that we always need to work smarter instead of harder. One of the best marketing tools Google offers and creates to highlight your business is called: Google My Business (Google Places). Have you claimed your FREE listing on Google? Do you know how to use it?
Make the most of your free Google listing.
As Google writes: “Show up when customers search for your business or businesses like yours on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special”.
At Lifedge, we have helped many customers claim their listing on Google and start using this marketing tool to position their business. With a simple strategy, we updated all their main information (business name, phone number, fax number, email addresses, services, etc.), reply to reviews (that they didn’t know about their business), and to add pictures to create better engagement opportunities, so users can click on any of the call-to-action (CTA’s) Google offers (Call, Directions, Email and the new functionality of Messaging).
These are some of the functionalities you can start using by claiming your free listing with Google:
1- Manage your listing: Update all the necessary information about your business. Add custom hours of operation so your audience can have the most reliable information.
2- Share your updates: Share your latest news, specials, and offers, so they know what’s happening with your business.
3- Connect with your loyal customers: Engage online and build customer loyalty by starting conversations when they review your business.
4- Understand where they come from: Discover how people find your business. Also get a report on how many people are interacting with your listing.
Get an edge by listing today.
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About the Author
Oscar Quesada
Oscar Quesada is the founder of Lifedge, a digital marketing agency that helps growing businesses and Christian organizations turn marketing into measurable results. He specializes in building clear, conversion focused websites, SEO systems, and automated email campaigns that attract the right people and turn them into real leads and customers.
Over the past decade, Oscar has helped contractors, local service businesses, and ministries move from hoping their marketing works to knowing exactly what is driving calls, bookings, and revenue. His approach blends StoryBrand messaging, data driven strategy, and practical execution so marketing stays simple, focused, and profitable.
Oscar is a StoryBrand Certified Guide and a trusted advisor to organizations across West Michigan and beyond, including Christian camps, nonprofits, and service based businesses. Through Lifedge, he builds marketing systems that do not just look good but actually create growth you can track.
When he is not working with clients, Oscar is usually coaching youth soccer, building new tech tools for Lifedge, or helping leaders think more clearly about how to steward their business for long term impact.
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