Thanks for joining us for the second part of this series about e-mail campaigns! If you haven’t already read part 1 of the series, be sure to check it out. In part 1 (Boosting Your Business with Automated E-mail Campaigns), we explored the purpose of e-mail campaigns, and the difference between nurture e-mail campaigns and sales e-mail campaigns. In this post, we’ll examine the different types of campaigns a little further, and discuss how to create e-mail campaigns.
The goal of automated e-mail campaigns
The goal of automated e-mail campaigns is to remind your customers that you exist and can help them. They’ve already downloaded your lead generator in exchange for their e-mail address. By doing so, they’ve shown interest in your company, but most likely have not yet purchased your product or service.
An automated e-mail campaign automatically reaches out to customers after they’ve offered you their e-mail address. It is a prewritten chain of e-mails that begin when a person is added to your list. Basically, once your campaign is set up, you won’t really even need to touch it.
Nurture e-mail campaigns
Remember, nurture e-mails nurture your relationship with your clients. These ongoing e-mail campaigns are sometimes called drip campaigns, because they drip information to your clients before they purchase. Nurture e-mails give them the exposure to your product that they’ll need in order to be confident enough to buy.
What should a nurture e-mail accomplish?
In the next section, we will talk about some ideas for nurture e-mails. First, though, let’s look at what a nurture e-mail should accomplish.
- Position yourself as the client’s guide. You are here to solve your customer’s problem. Speak to the problem, and offer a solution to that problem. What information, tips, or products do you have that can help them?
- Give them value. Offer something of substance in your e-mail, like an idea, tip, or other helpful information.
- Point customers to your website. They’ve already visited your website and downloaded your lead generator. Bring them back to your website now that they’ve shown interest and become more exposed to your product. This time, they might be ready to buy.
Ideas for nurture e-mail campaigns
Not sure how to create e-mail campaigns? Here are some ideas for what to include in your nurture e-mails.
- Weekly tips. This could be something consistent, like a weekly recipe or an idea to improve your workout routine. Alternatively, you could switch it up each week. What do your clients need help with? What information could you offer that would make their daily life smoother, easier, or quicker?
- Weekly announcements. What’s new in your world this week? Do you have a workshop coming up? A new blog post coming out? If you make podcasts, what will this week’s episode be on?
The options are virtually endless when it comes to nurture campaigns. Just be sure to offer value, and offer to solve your customer’s problem. While nurture e-mail campaigns do not specifically ask for the sale, it’s a good idea to at least mention your product or service in your e-mail. Need more ideas? Check out the list below. Once you get started, you may find that the ideas just keep coming. Make a list, and start writing those e-mails. Schedule them out for the next few months or year, so that your customers get a nice drip of information from you on a regular basis.
More ideas for nurture e-mails:
- Vacation destination ideas
- Tips for keeping your house clean
- Social media tips
- Time management techniques
- Snack ideas for kids
- Tips for dog training
- Weekly calendar
- New products or services
- Weekly specials
- How-to videos
If you’ve already made a list of lead generators but didn’t make lead generators out of all of them, the rest may make great ideas for e-mail campaigns.
Sales e-mail campaigns
You’ve been adding value and creating trust with your customers through your nurture e-mail campaign. Now, it’s time to ask your readers for the sale. Sales e-mail campaigns are not shy about offering your product or service and asking the reader to take action. This is the time when you go all in, whether your customer accepts or rejects your offer. You’ll certainly be rejected quite a bit, but don’t let this stop you. Remember, though you certainly want to be kind, friendly, and helpful, this is a business relationship.
Tips for writing your sales e-mail campaign
- Focus on one product or service. Typically, it’s best to focus on one thing in your sales campaign. This tends to be less confusing for customers. If you have different products and services that you offer, you can offer these in separate emails.
- Discuss the problem your product solves. This can be short and sweet, but be sure to remind the reader why they should buy your product. How is it going to make their life better?
- Include a call to action. Remember, this is your chance to ask for the sale. The primary focus is to challenge customers to place an order. If you really believe in your product, you should be able to boldly ask for the sale, trusting that your product will actually help the client. Be bold in asking them to “buy now”, “schedule an appointment today”, or “take advantage of this deal”.
- Create a sense of urgency. Offer a deal or an opportunity that won’t last forever. Give your clients a short window of time in which to buy. If the deal will always be there, they won’t be as motivated to buy.
Starting your e-mail campaign
As we discussed in ourprevious post, a good rule of thumb is to send about one e-mail per week. Consider sending three nurture e-mails for every one sales e-mail. However, neither of these are hard and fast rules. Use your judgment and be creative.
What software should you use?
There are lots of great options for e-mail software. If you’re already working with a designer or advertising agency, it’s probably best to check with them to see what software they’re already using. However, if you’re creating the system yourself,Mailerlite is a fantastic option that is reliable and simple to use. Alternatively, if you already have a substantial list of e-mail addresses, you might try a more robust system, such asKeap.
Let us know how it goes!
We hope this post was helpful in showing you how to create e-mail campaigns. If you’ve already started your automated e-mail campaigns, let us know how it’s going! We’d love to hear from you.
At Lifedge, we are continually working to help our customers succeed in digital marketing. Our team at Lifedge is a small group of professionals who help customers with everything from website creation, to graphic design, to social media management, and much more.Check out our marketing services to see how we can help you achieve your marketing goals and succeed online.
About the Author
Oscar Quesada
Oscar Quesada is the founder of Lifedge, a digital marketing agency that helps growing businesses and Christian organizations turn marketing into measurable results. He specializes in building clear, conversion focused websites, SEO systems, and automated email campaigns that attract the right people and turn them into real leads and customers.
Over the past decade, Oscar has helped contractors, local service businesses, and ministries move from hoping their marketing works to knowing exactly what is driving calls, bookings, and revenue. His approach blends StoryBrand messaging, data driven strategy, and practical execution so marketing stays simple, focused, and profitable.
Oscar is a StoryBrand Certified Guide and a trusted advisor to organizations across West Michigan and beyond, including Christian camps, nonprofits, and service based businesses. Through Lifedge, he builds marketing systems that do not just look good but actually create growth you can track.
When he is not working with clients, Oscar is usually coaching youth soccer, building new tech tools for Lifedge, or helping leaders think more clearly about how to steward their business for long term impact.
0 Comments
Submit a CommentCancel reply
Your email address will not be published.Required fields are marked *
Comment *
Name *
Email *
Submit Comment
Δ
Current ye@r *
Leave this field empty
Are you on our email list?
Sign up today to receive free digital marketing advice, productivity tips, discount alerts, and more!
Name(Required)
FirstLast
Email(Required)
Company/Organization
CAPTCHA
reCAPTCHA
Recaptcha requires verification.
I'm not a robot
reCAPTCHA is changing its terms of service. Take action.
reCAPTCHA
Δ
Search
Search for:
Categories
- AI
- All Posts
- Blog
- Blogging
- Christian Camp Marketing
- Clients
- Company Culture
- Design
- Emails
- Hosting
- Marketing
- Plugins
- Podcasts
- Productivity
- Sales Funnel
- Search Engine Optimization
- Security
- Social Media
- StoryBrand
- Web Development
- Web Optimization
- WordPress
Related Blog Posts
Stop Chasing New Customers Until You Fix These Three Quiet Holes in Your Funnel
Jul 15, 2026 | Blog, Clients, Web Optimization
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
5 Reasons Photography Pays Off for Your Business
Jun 19, 2026 | Blog, Clients, Marketing
When business owners think about marketing, photography is often one of the last things on the list. Websites, social media, advertising, and email campaigns tend to get most of the attention. Yet the images used throughout those efforts often determine the first...
If Your Website Speaks to Everyone, It’s Speaking to No One
Jun 8, 2026 | Blog, Marketing, Web Optimization
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...
The Night the Underdog Got Called Up — And What 9 Years of Quiet Work Actually Looks Like
Jun 1, 2026 | Blog, Company Culture
A few nights ago, I sat at a round table in a hotel ballroom in Grand Rapids with my wife and my team, looking at a program with five names listed under "Hispanic Business of the Year." Ours was one of them. This is the story of the work that got us there. I think it...
Storytelling in Marketing: The Cure for Content Overload in an AI-Driven World
May 18, 2026 | AI, Blog, Marketing
AI is changing how content is created in a very real way. It’s faster, more efficient, and more accessible than anything we’ve seen before. Anyone can generate blog posts, captions, emails, or ideas in seconds. But as content becomes easier to produce, something else...
Why Your Business Isn’t Showing Up in AI Search (And What to Do About It)
May 4, 2026 | AI, Blog, Web Optimization
A simple moment that reveals a bigger problem I always like to start with a simple illustration. Think about your potential customer sitting at their kitchen table, with their kids running around and one quick problem on their mind. Is it time to change the roof? I...
AI for Business Owners: A Practical Guide to Getting Real Value From AI
Apr 20, 2026 | All Posts, Blog
Artificial Intelligence is everywhere right now. For many business owners, it seems like a new AI tool appears every week. ChatGPT Claude Gemini Perplexity Copilot The biggest question is not whether AI is powerful. The real question is: How do I actually use it in my...
AI for Christian Camps and Nonprofits: Using AI Without Losing the Human Mission
If you are a camp director, ministry leader, or nonprofit operations director, you have probably heard the buzz about AI. Leaders across camps and nonprofits are beginning to ask how this technology might fit into their work. But the real question many leaders are...
Why a Strong Social Media Presence Still Matters for Businesses
Mar 2, 2026 | All Posts, Marketing, Social Media
Many business owners quietly wonder if social media is still worth the effort. Algorithms change. Trends come and go. And for busy business leaders, posting on social media can feel like just another thing competing for attention. But here’s the truth: social media...
SEO Is Content: Why Investing in Content Is the Smartest Way to Rank Higher
Feb 2, 2026 | Blog, Marketing, Search Engine Optimization
SEO is Content When we talk about SEO, we talk about content. Do you want to be highlighted in AI Overviews, in ChatGPT, or rank higher in search results? There is only one way to do it. You need to provide content for these search engines to find and understand your...
Notifications
reCAPTCHA
Recaptcha requires verification.
protected by reCAPTCHA
reCAPTCHA is changing its terms of service. Take action.
Trusted Business
Verified by Trustindex
lifedge.online
This site has obtained the following certificates:
Excellent rating\
\
5.0\
\
\
\
45 Google reviews
Trusted Business
Verified by Trustindex
Reviews credibility
Certified
Customer reviews showcase the level and quality of service a website provides.
Trustindex collaborates with 137 review platforms to provide website visitors easy access to all real and verified reviews in one place.
Reviews from other platforms are displayed and added to the ratings only if they are proven spam-free and meet Trustindex's guidelines.
100% issue-free services
Certified
Trustindex continuously measures the satisfaction of your customers based on evaluations. Less than 1% of the customers surveyed indicated a problem.
Verified business
Certified
The website's contact information and business information has been independently verified by Trustindex.
Contact details
Phone:
+1 616-730-3065
Verified
E-mail:
Verified
Business data
Company name:
Lifedge LLC
Domain:
lifedge.online
Company founded:
2017
Number of employees:
1-10
Start of Trustindex verification:
2025-02-27
Data protection
Certified
The website is constantly checked for security issues by Trustindex.
Safe Browsing: no problems detected
Valid SSL certificate
About Trustindex certificate
Websites that continuously maintain a high level of customer satisfaction and comply with a high level of security protocol can obtain a Trustindex certificate. When shopping, look for Trustindex certificates and buy with confidence.
For businesses
Build trust and increase sales with Trustindex certification.
© Copyright 2026 trustindex.io
reCAPTCHA