StoryBrand is a tool that equips brands to clarify their message through story. The core principle of the StoryBrand marketing framework is that you are inviting your customers into a story where they are the hero.
So, how do you invite your customers into this kind of story? By using the 7-part StoryBrand framework.
7-part StoryBrand marketing framework
Every great story follows the same pattern. The StoryBrand 7-part framework follows this pattern of a hero (the customer) on his journey to success and provides the model for you as a business to place yourself in this story.
Below, we’ve listed the 7 parts of this story.
1. A character
The StoryBrand marketing framework begins with a character – the hero of the story. This character has goals, wants, and somewhere they are trying to go.
In this story, the hero is your customer. So, who is your customer? Are you trying to market to young adults? Men or women? People with pets? Make sure to define who your customer is so you can market to them effectively.
The hero also needs a clearly defined want. After all, an audience won’t connect with or care about a story where the hero doesn’t have a clear goal right at the beginning. What does your customer want?
2. Has a problem
What’s standing between your customer and their goal? That thing is the problem.
The problem is one of the most important parts of the StoryBrand framework because your company exists to solve this problem.
Your brand’s primary focus should be the problem that you solve. In fact, the only reason you have customers at all is because you solve a problem that they have. If the problem your brand solves isn’t clearly defined, customers will move on.
3. And meets a guide
Here’s where your company comes into the story. Now that you’ve identified the main character, their goal, and the problem that stops them from succeeding, that character needs a guide.
The guide exists in the story for one purpose: to help the hero overcome the problem and achieve their goal.
At this point, many brands go in the wrong direction. It’s a temptation for brands to tell their own story, rather than their customer’s story. In fact, you’ve probably seen brands like this! Every product label launches into the personal backstory of the founders and how they overcame their problems to achieve their dreams with this company.
But the problem is, customers aren’t looking for another hero. They are looking for a guide. Not surprisingly then, if you position yourself as a hero, your potential customers may be happy for you, but then they will move on.
It’s important to position yourself as the guide in your customer’s story, who will help them overcome the problem and achieve their goal.
4. Who gives them a plan
At this time, the guide gives the hero a plan they have to follow in order to succeed.
This plan should be simple and easy to understand quickly. In your customer’s story, the plan should be a few steps that lead to their desired result.
Take, for example, a carpet cleaning company. The plan they lay out for their customers to follow could look something like this:
Step 1: Contact us for a quote
Step 2: We schedule a carpet cleaning day
Step 3: Sit back and relax while we make your carpet beautiful again!
Your company’s goal should be to lay out the process in the simplest way possible, so potential customers are not deterred by it. This way, you can help them see how easy it is to achieve their goal with your company!
5. And calls them to action
In a great story, the hero is not strong enough to solve their own problem. Thus, they need a guide to call them to action.
This call to action should be crystal clear. For example, you should have a button that says, “Buy Now” or “Request a Quote Today” in a prominent location on the web page.
Clearly call your customers to action so their story can move forward into success. Make it easy for them to take the next step.
6. That ends in success
Your customer’s story has two possible endings: failure or success. At this point in the StoryBrand marketing framework, you want to paint a picture for the customer of what their life will look like if they move forward with your company.
In essence, what will it be like when your company helps them achieve their goal? How much easier and more carefree will their life be as a result? What kinds of problems will they not have to worry about anymore?
Show your customer what working with your company will look like for them, so they can see the happy ending for themselves.
7. And helps them avoid failure
Finally, the other possible outcome for the hero of the story is failure. What happens if they don’t solve the problem or achieve the goal?
Show them what their life looks like if they don’t do business with you. What happens if the problem doesn’t get solved?
This may seem like an unnecessarily negative step in the story, but actually, it’s very important for the hero to see what is at stake.
StoryBrand marketing framework conclusion
If you completed the 7-part StoryBrand Marketing Framework, congratulations! You’ve told your customers’ story in a compelling way and invited them into a narrative where they can succeed.
Your company should always address your customer’s problem right away, and instill confidence in them that you can solve their problem. They are the hero, and you are the guide, helping them on their road to success. In summary, tell your customer’s story.
After you’ve clarified your message using these powerful tools, your business can use this framework on your website, social media channels, email marketing, and more.
Want to dive deeper into StoryBrand? Check out part one of our StoryBrand Series where we walk through different parts of the marketing framework in greater detail.
Or, if you’d like to get a really in-depth look at the framework, you might be interested in the StoryBrand founder’s book, Building a StoryBrand.
Lifedge also offers marketing and website development services using the StoryBrand marketing framework. We love to help our clients communicate effectively through the power of story, so book a meeting with us today to learn more!
About the Author
Oscar Quesada
Oscar Quesada is the founder of Lifedge, a digital marketing agency that helps growing businesses and Christian organizations turn marketing into measurable results. He specializes in building clear, conversion focused websites, SEO systems, and automated email campaigns that attract the right people and turn them into real leads and customers.
Over the past decade, Oscar has helped contractors, local service businesses, and ministries move from hoping their marketing works to knowing exactly what is driving calls, bookings, and revenue. His approach blends StoryBrand messaging, data driven strategy, and practical execution so marketing stays simple, focused, and profitable.
Oscar is a StoryBrand Certified Guide and a trusted advisor to organizations across West Michigan and beyond, including Christian camps, nonprofits, and service based businesses. Through Lifedge, he builds marketing systems that do not just look good but actually create growth you can track.
When he is not working with clients, Oscar is usually coaching youth soccer, building new tech tools for Lifedge, or helping leaders think more clearly about how to steward their business for long term impact.
0 Comments
Submit a CommentCancel reply
Your email address will not be published.Required fields are marked *
Comment *
Name *
Email *
Submit Comment
Δ
Current ye@r *
Leave this field empty
Are you on our email list?
Sign up today to receive free digital marketing advice, productivity tips, discount alerts, and more!
Name(Required)
FirstLast
Email(Required)
Company/Organization
CAPTCHA
reCAPTCHA
Recaptcha requires verification.
I'm not a robot
reCAPTCHA is changing its terms of service. Take action.
reCAPTCHA
Δ
Search
Search for:
Categories
- AI
- All Posts
- Blog
- Blogging
- Christian Camp Marketing
- Clients
- Company Culture
- Design
- Emails
- Hosting
- Marketing
- Plugins
- Podcasts
- Productivity
- Sales Funnel
- Search Engine Optimization
- Security
- Social Media
- StoryBrand
- Web Development
- Web Optimization
- WordPress
Related Blog Posts
Stop Chasing New Customers Until You Fix These Three Quiet Holes in Your Funnel
Jul 15, 2026 | Blog, Clients, Web Optimization
Every business owner I talk to wants the same thing. More customers. The instinct is almost always the same too. Run more ads. Try a new platform. Hire a new agency. Build a new funnel. Chase more leads. But after fifteen years of doing this work, I have noticed...
5 Reasons Photography Pays Off for Your Business
Jun 19, 2026 | Blog, Clients, Marketing
When business owners think about marketing, photography is often one of the last things on the list. Websites, social media, advertising, and email campaigns tend to get most of the attention. Yet the images used throughout those efforts often determine the first...
If Your Website Speaks to Everyone, It’s Speaking to No One
Jun 8, 2026 | Blog, Marketing, Web Optimization
Imagine you are hosting a dinner party. A close friend walks in, and you greet them with a hug and an inside joke. Your boss arrives next, and you shake their hand and offer them a drink. Then your kid’s teacher shows up, and you make introductions, mention how the...
The Night the Underdog Got Called Up — And What 9 Years of Quiet Work Actually Looks Like
Jun 1, 2026 | Blog, Company Culture
A few nights ago, I sat at a round table in a hotel ballroom in Grand Rapids with my wife and my team, looking at a program with five names listed under "Hispanic Business of the Year." Ours was one of them. This is the story of the work that got us there. I think it...
Storytelling in Marketing: The Cure for Content Overload in an AI-Driven World
May 18, 2026 | AI, Blog, Marketing
AI is changing how content is created in a very real way. It’s faster, more efficient, and more accessible than anything we’ve seen before. Anyone can generate blog posts, captions, emails, or ideas in seconds. But as content becomes easier to produce, something else...
Why Your Business Isn’t Showing Up in AI Search (And What to Do About It)
May 4, 2026 | AI, Blog, Web Optimization
A simple moment that reveals a bigger problem I always like to start with a simple illustration. Think about your potential customer sitting at their kitchen table, with their kids running around and one quick problem on their mind. Is it time to change the roof? I...
AI for Business Owners: A Practical Guide to Getting Real Value From AI
Apr 20, 2026 | All Posts, Blog
Artificial Intelligence is everywhere right now. For many business owners, it seems like a new AI tool appears every week. ChatGPT Claude Gemini Perplexity Copilot The biggest question is not whether AI is powerful. The real question is: How do I actually use it in my...
AI for Christian Camps and Nonprofits: Using AI Without Losing the Human Mission
If you are a camp director, ministry leader, or nonprofit operations director, you have probably heard the buzz about AI. Leaders across camps and nonprofits are beginning to ask how this technology might fit into their work. But the real question many leaders are...
Why a Strong Social Media Presence Still Matters for Businesses
Mar 2, 2026 | All Posts, Marketing, Social Media
Many business owners quietly wonder if social media is still worth the effort. Algorithms change. Trends come and go. And for busy business leaders, posting on social media can feel like just another thing competing for attention. But here’s the truth: social media...
SEO Is Content: Why Investing in Content Is the Smartest Way to Rank Higher
Feb 2, 2026 | Blog, Marketing, Search Engine Optimization
SEO is Content When we talk about SEO, we talk about content. Do you want to be highlighted in AI Overviews, in ChatGPT, or rank higher in search results? There is only one way to do it. You need to provide content for these search engines to find and understand your...
Notifications
reCAPTCHA
Recaptcha requires verification.
protected by reCAPTCHA
reCAPTCHA is changing its terms of service. Take action.
Trusted Business
Verified by Trustindex
lifedge.online
This site has obtained the following certificates:
Excellent rating\
\
5.0\
\
\
\
45 Google reviews
Trusted Business
Verified by Trustindex
Reviews credibility
Certified
Customer reviews showcase the level and quality of service a website provides.
Trustindex collaborates with 137 review platforms to provide website visitors easy access to all real and verified reviews in one place.
Reviews from other platforms are displayed and added to the ratings only if they are proven spam-free and meet Trustindex's guidelines.
100% issue-free services
Certified
Trustindex continuously measures the satisfaction of your customers based on evaluations. Less than 1% of the customers surveyed indicated a problem.
Verified business
Certified
The website's contact information and business information has been independently verified by Trustindex.
Contact details
Phone:
+1 616-730-3065
Verified
E-mail:
Verified
Business data
Company name:
Lifedge LLC
Domain:
lifedge.online
Company founded:
2017
Number of employees:
1-10
Start of Trustindex verification:
2025-02-27
Data protection
Certified
The website is constantly checked for security issues by Trustindex.
Safe Browsing: no problems detected
Valid SSL certificate
About Trustindex certificate
Websites that continuously maintain a high level of customer satisfaction and comply with a high level of security protocol can obtain a Trustindex certificate. When shopping, look for Trustindex certificates and buy with confidence.
For businesses
Build trust and increase sales with Trustindex certification.
© Copyright 2026 trustindex.io
reCAPTCHA